Today, I want to talk about something that’s at the heart of why so many Tasmanian businesses thrive: community support. It’s no secret that running a business anywhere comes with its challenges, but in Tasmania, there’s this incredible sense of people looking out for each other. Whether it’s locals rallying around a new venture or supporting a long-standing family business, that connection makes all the difference.
Let’s start with something I’ve noticed time and time again—how quickly Tasmanians step up to support local businesses, especially during tough times. Take 2020, for example, when the pandemic hit. Small businesses everywhere were struggling, but in Tassie, the response was incredible. From buying takeaway meals to ordering gift vouchers, locals went out of their way to keep their favorite spots afloat. I remember hearing about a small bakery in Huonville that was on the brink of closing. Within days of posting about their struggles online, they had lines out the door. That’s the power of a tight-knit community.
But it’s not just about emergencies. Community support is woven into the fabric of how businesses operate here. Think about the countless collaborations we see—cafes serving bread from the local bakery, distilleries showcasing Tasmanian honey or lavender in their spirits, or markets filled with stalls run by local makers. These partnerships not only strengthen individual businesses but also create a network where success is shared. It’s the ultimate “rising tide lifts all boats” scenario.
Another amazing example of community-driven success is Tasmanian produce markets. These aren’t just places to shop—they’re hubs of connection. People come to meet the growers, hear their stories, and build relationships. It’s not uncommon to see farmers walking around with regular customers, catching up on life as they sell their produce. This direct connection makes people feel invested in the success of these businesses. They’re not just buying tomatoes—they’re supporting someone they know.
Then there’s the way Tasmanian businesses give back to the community. It’s not a one-way street. You’ll see small businesses sponsoring local footy teams, donating to schools, or hosting events that bring people together. There’s this understanding that their success is built on the support of their neighbors, and they make sure to pay it forward. That creates a cycle of goodwill that benefits everyone.
One standout story I love is about the Bruny Island Cheese Co. When they started, they didn’t just make cheese—they invited people to be part of their journey. They created a Cheese Club where members could get regular deliveries and exclusive products, and it became a huge success. But it wasn’t just about the cheese—it was about fostering a sense of belonging. Members felt like they were part of something bigger, and that loyalty has helped Bruny Island Cheese Co. grow into the iconic brand it is today.
If you want to dive deeper into how Tasmanian businesses thrive with community support, I recommend checking out the Tasmanian Small Business Council’s resources at www.tsbc.org.au. They’re a fantastic organization focused on supporting small businesses and showcasing their role in local communities.
At the end of the day, community support isn’t just a nice-to-have—it’s the lifeblood of Tasmanian business. It’s what keeps small towns vibrant, what helps new ventures find their footing, and what ensures that local favorites stick around for generations. Thanks for tuning in today, and I hope this inspires you to think about how we can all support the businesses that make our communities special. Catch you next time!
